Projects

Use projects to prove capability, and reviews to build trust.

A few representative client cases, written as context → approach → result, focused on real problems and observable change. Some details are anonymized to protect client privacy.

The things I build myself live in the Studio This page is client work. For what I make with my own hands — sites, small tools, creative experiments, plus an open shiplog and numbers — head to the studio.
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Content System

AI Content Production Workflow

Client: an independent career-education creator publishing across several platforms.

Context: Weekly updates across multiple platforms, but topics were ad hoc, drafts written from scratch, and each platform posted separately — output was unstable, exhausting, and old content sank.

Approach: Built a topic library, source library, and publishing checklist; turned common prompts into repeatable steps (clear input/output/quality bar); and designed a "parent content → multi-platform" reuse path: long-form first, then cut into short pieces.

Result: Time per piece dropped from ~6 to 2 hours, monthly output stabilized at 12, old posts became reusable, and organic search traffic doubled within three months.

Takeaway: The bottleneck isn't the tool, it's the flow — fix the pipeline and AI actually saves time.

AI Content Automation
Knowledge Work

An Independent Consultant's Knowledge Base

Client: an independent strategy consultant with years of material they couldn't reuse.

Context: Information scattered across notes, bookmarks, chats, and drives — unfindable when needed, every proposal starting from zero, years of accumulation never becoming a reusable asset.

Approach: Rebuilt the base in three layers (input → processing → output): input just captures and gets emptied regularly, processing summarizes in their own words and links to projects, output connects to proposals and articles — plus a 30-minute weekly maintenance and review habit.

Result: Search time dropped sharply, past work became quickly retrievable for proposals, 5 publishable items shipped weekly, and within six months the accumulation became a shareable methodology.

Takeaway: A knowledge base's value isn't "stored a lot," it's "processed and usable."

Knowledge Productivity
Digital Operations

Small-Team Digital Toolkit

Client: an 8-person e-commerce service team transitioning from "carried by people" to "run by system."

Context: The team ran on group chats and scattered spreadsheets — follow-ups slipped, progress and key data were opaque, and the founder spent every day aligning information without seeing the whole picture.

Approach: Unified the entry point for tasks, customers, and delivery progress (enter once, view in one place), used reminders to cut manual follow-up, and turned scattered key metrics into a daily auto-updating dashboard — with a one-page collaboration convention on what goes where and what counts as done.

Result: Missed follow-ups dropped sharply, delivery time shortened by ~30%, the team saved ~10 hours of repeated communication weekly, and the founder could finally see the whole picture in one dashboard.

Takeaway: Small teams don't need a complex system — they need "one entry point per thing, and a steady rhythm."

SOP Growth

Case Method

Each case should explain the real problem and result.

Context

What stage the person, team, or project was in, and why change was needed.

Approach

What tools, workflow, and decision standards were used to get the work done.

Result

What observable changes happened in efficiency, conversion, cost, or output.

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